HTC 10: Here Is What HTC Needs To Do In Order For Its Flagship To Be Successful

HTC ten will be announced on April 12, and as much equally we want the device to become successful for a number of reasons, we cannot assist but think that the company is going to squander its efforts if it does not manage to follow these steps.

HTC 10's Pricing Strategy: It Desperately Needs A Drastic Modify

For the longest fourth dimension, premium priced devices came with a hefty cost tag that only the affluent could glance at. Fast forward to today, lots of Android OEMs have started to roll out smartphones that carry a much smaller price while incorporating information technology with the latest and greatest hardware. Afterward all, selling handsets while keeping lower margins is far better than non selling any devices at all. Not just HTC, only Samsung has maintained to follow this strategy for the longest time, and while they definitely have the right to make a substantial turn a profit from all of their efforts, this approach is not as constructive equally it once was, primarily due to new players in town selling smartphones for a much cheaper cost tag, while only making a hairline of merchandise-offs along the mode.

A large percentage of consumers will obviously not be able to entertain the prospect of a massive price tag, so instead of attempting to rake in as much coin every bit possible, HTC 10 should sport a competitive pricing variable, the same way that Xiaomi has done with its Mi5. Apart from a few hiccups, Xiaomi Mi5 happens to be one of the fastest, one of the best looking and almost importantly, one of the about affordable Snapdragon 820 powered devices out there to cater to a larger consumer base. Y'all and I would definitely make sure that nosotros get our hands on one of these if information technology means saving a large chunk of cash in the process.

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Just recently, we reported that on a Romanian website, HTC x carries a price tag of $830 (when converted from its native currency of course). While the price tag will naturally vary according to the region yous are residing it; that tiny item right there does not give us any comfort that the upcoming flagship is going to sport a cost-constructive price.

During HTC A9'south declaration, nosotros were steaming with conviction knowing that the Taiwanese OEM finally learned its lesson and that A9 would carry an affordable price tag, but much to our dismay, we were met with a shameless re-create of an iPhone, mediocre hardware specifications and a ridiculously large toll tag. HTC, this is not how you convince consumers to exit and purchase a phone.

Consumers Should Non Necessarily Accept To Pay The Complete Cost In A Single Get

Say what y'all volition about Apple and its iPhones; consumers who cannot afford to shell out money on an iPhone are given the hazard to own a premium smartphone through a monthly payment system that does non interfere with the residue of their more important expenses. 1 dandy example would be with the company's iPhone SE, and y'all can choose to pay a monthly toll of either $13.30 (for the 16GB model), or $16.64 (for the 64GB model) with carrier financing.

Alternatively, Apple tree has besides introduced a trade-in programme, where you lot can trade in your older iPhone and immediately receive a newer model. The best function about this is that you simply have to pay a monthly price for a period of 24 months, and if yous take a await at those prices, nosotros would have to conclude that this strategy is definitely an impressive ane. HTC introduced its 'UH OH' program with the company's M9, where it practically replaces your smartphone with brand new i, should information technology receive any water impairment for a flow of 12 months, and that besides without asking for additional money in the process.

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This is definitely a stepping stone for the company but what could actually give HTC 10 a nice little head outset is if information technology introduced a monthly payment likewise as a merchandise-in program to permit consumers with fiscal constraints to get the opportunity to own a premium smartphone. Non everybody has the budgetary capacity to shell out betwixt $600-$650 in a single purchase and nosotros feel that HTC 10 could be sold very well if the visitor decides to accept these three strategies. Summarizing this, HTC has three options that it tin utilize its advantage:

Retain its 'UH OH' program
Innovate a monthly payment program
Introduce a trade-in programme (not only for HTC branded smartphones, just majority of the brands out there)

Timely Updates Are Definitely A Welcome Feature

HTC A9'southward only saving grace was that information technology would receive timely operating organisation and security updates but two weeks subsequently the official updates had been rolled out for Google'southward Nexus lineup of devices. Purchasing premium flagship smartphones does mean that you are entitled to OS and security updates, simply it is done at a huge cost. OEMs like Samsung and others release updates after an insanely long period, which is manifestly not something that you volition wait later shelling out $600-$650 on a handset.

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With HTC x, the visitor could go the momentum shifted in its favor by introducing the same timely updates feature, and you lot will but have to wait a period of xiv days after officially getting to updates to your smartphone. This will ensure amend performance, improve battery life and better security; something which Android is severely lacking.

Here Are The Expected Hardware Specifications Of HTC x

Here are the specifications that we feel are going to be nowadays inside the upcoming flagship:

Expected Hardware Specifications Of HTC x
Chipset	Snapdragon 820
Processor	Dual-core 2.15GHz Kryo and dual-core ane.6GHz Kryo
RAM	4GB LPDDR4
Internal storage	32/64GB
External storage	Upward to 128GB
Screen size	5.1 inches
Resolution	1440p
Rear camera sensor	12MP with an F/1.8 aperture
GPU	Adreno 530
Battery capacity	3,500mAh
Android OS running	Marshmallow 6.0.1
Charging port	Type-C USB

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Making a profit for Android smartphone manufacturers is becoming increasingly hard, but it does not make the situation entirely impossible. What approaches do you lot recall the Taiwanese company should accept with its HTC 10 in lodge to gain an upper hand in a very competitive market? Allow the states know your thoughts in the comments beneath.